Starting a business can be expensive and any way to market your business for free can be a massive help when starting out.
Competitions and Awards (enter them)
Entering awards and competitions can be a good way to get your business some press. Getting shortlisted or winning often means local, or in some cases, national press. Awards organisers will often employ a PR agency who will be keen to secure coverage for the winners and for the awards themselves, which can lead to lots of free marketing.
Ambassador work or charity links
Giving time to a scheme or charity. From volunteering with a local enterprise scheme to working with a charity, linking your business with your local community can be a great way to spread the word about what you do. For a few hours of your time you can reach a whole new audience, and make a difference whilst doing so!
Try giving away one of your products or services for free. Make sure that in return you’re getting something useful, maybe people’s email addresses or followers/shares/likes on your social media accounts. You can enter our very own competition to win a free website by filling out the form at the bottom of this page!
Blogging and editorial
Start talking about what you do, what you love and how your business can help people. Try to get a mix of topics and don’t just sell to people. It is a great way to get hits on your website and show people what you do. It can also provide you with social media content. Our most popular blog post so far is about our office dog, Dylan!
Starting a business can be lonely, but meeting other people in business can not only help with that, but spread the word about what you do. Whether its one-to-one for coffee or a bigger event, it can really help with marketing.
We run a free and relaxed Networking event (our next event is March so look out for dates). If you’re in Sheffield and are looking for something a little bit more regular you could join Laura and Sam at Brew Dog on a Wednesday from 4pm (Follow the event on twitter @MISCSheff).